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The Importance of Account Based Marketing

ABM has been one of the most bounced-around concepts, gaining a lot of popularity at the organizational level. Although the importance of account based marketing is known, the understanding of the concept poses many challenges. Read more

Aditya Bothra Aditya Bothra
ABM
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A guide to using Google Ads for B2B lead generation

Reaching a B2B audience from paid search ads can be tricky. B2B campaigns often suffer from a variety of common challenges including highly competitive and expensive keywords in industries like finance and marketing. Read more

Ryan Gould Ryan Gould
Lead generation
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Guide to Following Up with B2B SaaS Leads

The average success rate for lead generation by software companies linger between 5-10%. Why are these rates so low? Read more

Anastasia Sviridenko Anastasia Sviridenko
Lead generation Marketing
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How to Grow Your Business with Great Design

If you were to ask a successful 21st century entrepreneur about the biggest reasons for their business’ success, you would get a range of different answers. From great business development to a strong sales team, first-class marketing, venturing into new markets, knowing their target audience and many others. However, few of them attribute success to design. Read more

Olga Mykhoparkina Olga Mykhoparkina
Marketing
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5 Tips for Creating Evergreen Content Upgrades

Content marketing is hard, but it’s not complicated. The idea is simple – use remarkable content to drive qualified traffic to your website, capture site visitors as leads, and convert those leads into sales. Read more

Greg Roth Greg Roth
Marketing
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How to Harness the Power of Social Media for B2B Lead Generation

For a long time, B2B brands have disregarded the business value that social media offers. They would frown upon networks where funny cat video reigned supreme. Read more

Daniel Bishop Daniel Bishop
Lead generation Marketing
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How to Create the Ideal Customer Profile

Now, some business owners make the mistake of targeting too large a segment. They think that doing this increases their pool of potential customers… Read more

Will Cannon Will Cannon
Lead generation Sales Marketing
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10 Effective Hacks that Will Skyrocket Your B2B Sales

The success of any business can be boiled down to the most important task: making the sale. Read more

David Henzel David Henzel
Sales
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How to Build a B2B Brand on Social Media

When’s the last time you were scrolling through your social media feed and thought, wow, that gravel and sand manufacturer sure shares some compelling content on Instagram!? Read more

Hannah Harrington Hannah Harrington
Marketing
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