Identify the companies
visiting your website

See the companies showing buying intent along with company firmographic data, such as:

  • Company Name & Website
  • Industry, Revenue Range, Employee Count
  • And more

Retarget visitors

  • Gain insight into which companies are clicking on your Google Search Ads and engaging with your website
  • Create custom audiences based on first-party intent, company firmographic data, website engagement, and more
  • Leverage those audiences to serve remarketing ads, dynamically adjust bids, and exclude companies from seeing ads
  • See what keywords users are searching for on Google and create audiences based on those search terms

Personalize your website

Use Google Optimize to engage website visitors with personalized experiences based on the visitor's company firmographics

  • Edit navigation
  • Greet website visitors and change banner images
  • Dynamically change recommended content and Calls-To-Action

Unite your data

Connect data from Google Marketing Platform with your other cross-channel marketing

  • Measure and analyze the performance of your website, digital advertising, SEO, email marketing, social, and more
  • Create interactive dashboards and beautiful, customized reports