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The Marketer’s Guide to Albacross

This guide is designed to help marketers understand how Albacross can help them turn anonymous website visitors into qualified opportunities. The information shared here is a combination of lead generation best practices, our own lessons learnt and our customers' experiences of using Albacross to help them grow.

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How to use Albacross to convert more website visitors into qualified leads

Chapter 1

What is Albacross?

Albacross helps you identify your ideal customers visiting your website and gives you the insights you need to generate more qualified leads, make prospecting more efficient and close more high value deals. Learn more about how it works and who it helps now.

Generate Quality Leads

Chapter 2

How to Set Your Objectives for Albacross

Like with any new platform, system or tool you onboard, outlining what you’re trying to achieve and identifying the problem you’re trying to solve is always the first step. Learn how to set your objectives to ensure you get the most value from Albacross.

Set Your Objectives

Chapter 3

How to Get Your Sales Team on Board with Albacross

Your Sales team WILL benefit from account insights provided by Albacross. But implementing the solution does mean a change in process for them. In this chapter, we’ll talk about the best way to get them fully trained up and most importantly how to get them to love Albacross.

Be the Hero for Sales

Chapter 4

How to Follow up on Albacross Leads

Once you’ve identified ideal customers on your website, it’s time to get them qualified. Here, we share the best way to follow up on Albacross leads, including examples of outbound sequences and outreach tactics you can pass onto your Sales team.

Convert Quality Leads

Chapter 5

How to Implement Albacross Into Your Existing Tech Stack

We know having the insights you need in the platforms you already use is key. Albacross integrates with a number of platforms including Salesforce, Hubspot, Slack and more. See how the integrations work here.

Connect Your Stack

Chapter 6

How to Measure the ROI of Albacross Following Your Free Trial

To make sure you’re getting a return on Albacross, it’s important to track the right metrics. In this chapter, we guide you through the information you need to work out the ROI before and after the results from your free trial or proof of concept period.

Convert Quality Leads

Chapter 7

The Albacross Playbook

Once you’ve set up your Albacross account and installed the script on your website, you’ll want to create playbooks for Albacross including defining your ICP and buying intent criteria. Here, we share our recommendations on where to get started first.

Get the Playbook

Chapter 8

Albacross & GDPR

As we process personal data as part of our service, we must comply with GDPR. In this chapter, we share our obligations and highlight the actions you need to take to comply including, updating your privacy and cookie policies when you work with us.

Comply with GDPR

The Marketer’s guide to Albacross

How to use Albacross to convert more website visitors into qualified leads