Our Blog

A lot of marketers struggle to evaluate their account-based marketing campaigns.
While “traditional” metrics are relevant, they’re not applied to ABM in the same way. The fact that individual accounts are targeted, rather than large markets or niches, means that a slightly different approach is required.

If you’ve followed this series of blog posts from the start, then you might already be running a campaign. You’ve learned how to identify your best-fit leads, how to transfer them to Albacross’ account-based marketing tool and how to target them with personalised ads.

Account-based marketing has become a lot more sophisticated in the last few years.
New technology has enabled marketers to target leads in new ways. At Albacross, we’re incredibly proud of our ad platform, which gives you the power to directly target your leads with personalised ads.

In the previous post we looked at how you can use Albacross’ tools to identify leads.
In this post, we’re going to explore how you can use the pre-defined filter tool to hone in on your best-fit leads and target them.

Leads are the lifeblood of your business.
If you can ensure a steady supply of eager leads, then everything else falls into place.