March 19, 2018
A lot of marketers struggle to evaluate their account-based marketing campaigns.
While “traditional” metrics are relevant, they’re not applied to ABM in the same way. The fact that individual accounts are targeted, rather than large markets or niches, means that a slightly different approach is required.
March 16, 2018
If you’ve followed this series of blog posts from the start, then you might already be running a campaign. You’ve learned how to identify your best-fit leads, how to transfer them to Albacross’ account-based marketing tool and how to target them with personalised ads.Read more
March 14, 2018
Account-based marketing has become a lot more sophisticated in the last few years.
New technology has enabled marketers to target leads in new ways. At Albacross, we’re incredibly proud of our ad platform, which gives you the power to directly target your leads with personalised ads.
March 12, 2018
In the previous post we looked at how you can use Albacross’ tools to identify leads.
In this post, we’re going to explore how you can use the pre-defined filter tool to hone in on your best-fit leads and target them.
One click - and we will be providing you top news and tricks how to collect more leads!
Promise, we won’t spam you!