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For a long time, B2B brands have disregarded the business value that social media offers. They would frown upon networks where funny cat video reigned supreme.

Now, some business owners make the mistake of targeting too large a segment. They think that doing this increases their pool of potential customers…

The success of any business can be boiled down to the most important task: making the sale.

When’s the last time you were scrolling through your social media feed and thought, wow, that gravel and sand manufacturer sure shares some compelling content on Instagram!?

When it comes to driving traffic and converting visitors to your site, there are two ways to do this: through lead generation and demand generation. These marketing funnels have been around for a while now and are part of your bigger content marketing strategy.