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Effective lead generation is a critical objective for any business, and optimized lead magnets can help to move them much closer to their goal. If you wish to create a highly effective lead magnet, read on to find out some must-have ingredients.

ABM has been one of the most bounced-around concepts, gaining a lot of popularity at the organizational level. Although the importance of account based marketing is known, the understanding of the concept poses many challenges.

Reaching a B2B audience from paid search ads can be tricky. B2B campaigns often suffer from a variety of common challenges including highly competitive and expensive keywords in industries like finance and marketing.

The average success rate for lead generation by software companies linger between 5-10%. Why are these rates so low?

If you were to ask a successful 21st century entrepreneur about the biggest reasons for their business’ success, you would get a range of different answers. From great business development to a strong sales team, first-class marketing, venturing into new markets, knowing their target audience and many others. However, few of them attribute success to design.