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Albacross Blog

B2B sales and lead generation blog for those who want to sell more.

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How to Ensure Sustainable Growth for Your B2B SaaS Business

A growing number of new SaaS businesses emerge each year, boosting this industry to unprecedented heights. However, with great opportunities comes great competition. Even though you have invested your time, energy, and effort into growing your B2B SaaS business, with all that competition out there, it is possible that things won’t work as you planned. Check out some of the most effective strategies to make your B2B SaaS growth sustainable. Read more

Igor Zagradanin Igor Zagradanin
Sales Marketing
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Best Lead Generation Methods and Strategies

Here’re some tips to help you get the more leads you need to succeed with your Network Marketing business. Read more

Roy Emerson Roy Emerson
Lead generation
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Ultimate Guide to B2B Email Marketing

We often tend to forget the great power of the oldest form of online communication – his majesty, the email. Email marketing is the thing, especially in B2B campaigns. Here’s the ultimate guide to B2B email marketing that will help you to properly analyze your B2B email campaign performance. Read more

Igor Zagradanin Igor Zagradanin
Marketing
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Increase Your Sales KPIs through Better Customer Service

While good customer service might be considered a nebulous concept, never underestimate the impact it can have on the bottom line KPIs that drive revenue. Check out some ideas on how to harness the power of customer service and improve sales effort overall. Read more

Matej Kukucka Matej Kukucka
Sales
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How to Make Content Marketing Your Best Lead Generation Strategy

Content is at the forefront of all communications between businesses and their customers online, so those companies that can provide value and know how to use content to grow their business will never have a shortage of new customers. Read more

Tom Slipkus Tom Slipkus
Lead generation Marketing
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7 Innovative Lead Magnets That Are Guaranteed to Generate Conversions

Effective lead generation is a critical objective for any business, and optimized lead magnets can help to move them much closer to their goal. If you wish to create a highly effective lead magnet, read on to find out some must-have ingredients. Read more

Mathew Mathew
Lead generation Sales
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The Importance of Account Based Marketing

ABM has been one of the most bounced-around concepts, gaining a lot of popularity at the organizational level. Although the importance of account based marketing is known, the understanding of the concept poses many challenges. Read more

Aditya Bothra Aditya Bothra
ABM
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A guide to using Google Ads for B2B lead generation

Reaching a B2B audience from paid search ads can be tricky. B2B campaigns often suffer from a variety of common challenges including highly competitive and expensive keywords in industries like finance and marketing. Read more

Ryan Gould Ryan Gould
Lead generation
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Guide to Following Up with B2B SaaS Leads

The average success rate for lead generation by software companies linger between 5-10%. Why are these rates so low? Read more

Anastasia Sviridenko Anastasia Sviridenko
Lead generation Marketing

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