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Reaching a B2B audience from paid search ads can be tricky. B2B campaigns often suffer from a variety of common challenges including highly competitive and expensive keywords in industries like finance and marketing.

The average success rate for lead generation by software companies linger between 5-10%. Why are these rates so low?

If you were to ask a successful 21st century entrepreneur about the biggest reasons for their business’ success, you would get a range of different answers. From great business development to a strong sales team, first-class marketing, venturing into new markets, knowing their target audience and many others. However, few of them attribute success to design.

Content marketing is hard, but it’s not complicated. The idea is simple – use remarkable content to drive qualified traffic to your website, capture site visitors as leads, and convert those leads into sales.

For a long time, B2B brands have disregarded the business value that social media offers. They would frown upon networks where funny cat video reigned supreme.