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We often get asked, “Why not just use Google Analytics instead of Albacross?”

On the surface, this seems a fair question. Both are analytics platforms that integrate with websites to generate insights about traffic.

In this article, we’ll show you how to filter your Albacross analytics data to pinpoint the hottest and most high-value leads.

A lot has been written about the little old call-to-action button.

It’s the most simple element of any ad or sales page. Yet marketers spend huge amounts of time, money and creative energy building and testing variants.

Measuring the results of account-based marketing can be difficult.

A lot of companies coming to ABM for the first time struggle to define clear benchmarks. And even marketers responsible for running long-established campaigns often see the task of defining performance metrics as an uphill struggle.

A good ICP (ideal customer profile) can mean the difference between an account-based marketing campaign that generates tonnes of new customers and one that flops.