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June 20, 2018

Why Is B2B Lead Generation Software Important?

B2B lead generation software is a godsend for marketers who are struggling to increase their leads. Apart from helping you identify potential leads, these also help you understand user intention and reach out to your leads.

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March 19, 2018

Evaluate Your Account-Based Marketing: 5 Crucial Metrics

A lot of marketers struggle to evaluate their account-based marketing campaigns.
While “traditional” metrics are relevant, they’re not applied to ABM in the same way. The fact that individual accounts are targeted, rather than large markets or niches, means that a slightly different approach is required.

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March 16, 2018

How to Manage Your Albacross Ad Campaign

If you’ve followed this series of blog posts from the start, then you might already be running a campaign. You’ve learned how to identify your best-fit leads, how to transfer them to Albacross’ account-based marketing tool and how to target them with personalised ads.

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March 14, 2018

5 Steps to Launch Your First Albacross ABM Campaign

Account-based marketing has become a lot more sophisticated in the last few years.
New technology has enabled marketers to target leads in new ways. At Albacross, we’re incredibly proud of our ad platform, which gives you the power to directly target your leads with personalised ads.

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