The way companies are closing their sales is changing rather quickly nowadays due to the pressure of new customer expectations, sudden leap in the available data quantity, and appearance of new product models. Because of this, businesses have to adjust and adapt to the use of new tools, combining them with the ones they’re already using in order to meet their needs appropriately.
Normally, just 2% of website visitors provide their contact details, which is honestly not much. This is a common issue experienced by many B2B websites today. If you want your website to sell, it has to be a lead-generating machine, not just some ‘brochure’ site. It is necessary to have various landing pages, informative and useful blog content marketed through email and social media channels. Because otherwise, your B2B website is going flop.
We believe that lead generation should be free, for all companies, wherever you are. Identifying which companies are visiting your website can help you discover new customers. New customers that already show interest in your product or service. We hope to help every company in the world to grow their business and find new sources of revenue, by providing free lead generation, forever.
Even though traditional lead generation methods have been struggling for quite some time now, with the rise of account-based marketing, these techniques have been moved to the background. Seriously, who would want to buy a list of contacts and make cold calls, when you can contact the people you need directly and offer them the exact things they’re looking for?