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When it comes to B2B sales, you snooze, you lose. Use this list of B2B sales techniques (complete with free templates, a list of prospecting questions, and recommended tools) to supercharge your sales team’s effectiveness today.

B2B lead generation software is a godsend for marketers who are struggling to increase their leads. Apart from helping you identify potential leads, these also help you understand user intention and reach out to your leads.

A lot of marketers struggle to evaluate their account-based marketing campaigns.
While “traditional” metrics are relevant, they’re not applied to ABM in the same way. The fact that individual accounts are targeted, rather than large markets or niches, means that a slightly different approach is required.

If you’ve followed this series of blog posts from the start, then you might already be running a campaign. You’ve learned how to identify your best-fit leads, how to transfer them to Albacross’ account-based marketing tool and how to target them with personalised ads.

Account-based marketing has become a lot more sophisticated in the last few years.
New technology has enabled marketers to target leads in new ways. At Albacross, we’re incredibly proud of our ad platform, which gives you the power to directly target your leads with personalised ads.