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B2B marketing platforms bring plenty of advantages to the table, and they make lead qualifying and nurturing a breeze. Want to optimize your B2B marketing efforts? Start using a B2B marketing platform today!

Wondering how to find leads for sales? Lead gen doesn’t have to be difficult or expensive. Check out these lead gen strategies, all of which don’t cost a single cent.

When it comes to B2B sales, you snooze, you lose. Use this list of B2B sales techniques (complete with free templates, a list of prospecting questions, and recommended tools) to supercharge your sales team’s effectiveness today.

B2B lead generation software is a godsend for marketers who are struggling to increase their leads. Apart from helping you identify potential leads, these also help you understand user intention and reach out to your leads.

A lot of marketers struggle to evaluate their account-based marketing campaigns.
While “traditional” metrics are relevant, they’re not applied to ABM in the same way. The fact that individual accounts are targeted, rather than large markets or niches, means that a slightly different approach is required.