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June 20, 2018

Why Is B2B Lead Generation Software Important?

B2B lead generation software is a godsend for marketers who are struggling to increase their leads. Apart from helping you identify potential leads, these also help you understand user intention and reach out to your leads.

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March 19, 2018

Evaluate Your Account-Based Marketing: 5 Crucial Metrics

A lot of marketers struggle to evaluate their account-based marketing campaigns.
While “traditional” metrics are relevant, they’re not applied to ABM in the same way. The fact that individual accounts are targeted, rather than large markets or niches, means that a slightly different approach is required.

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