Chapter 8

Create a Feedback Loop Between Marketing & Sales

Find out what the perfect revenue-driven feedback loop between marketing and sales looks like.

To achieve true alignment between marketing and sales, centered around revenue, you need a strong feedback loop in place.

Find a forum that works for both teams, whether that be a weekly meeting or written updates from both teams shared centrally.

Have defined topics that you update each other on.

Capture more of your existing demand without spending more budget

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