Because native ads fit into the flow of content on publisher sites, click-through rates tend to be much higher.
According to Contently, consumers who saw high-quality native ads reported a significantly higher level of trust for the sponsoring brand.
Perhaps surprisingly, native ads often receive more views and shares than actual site content. On UpWorthy, some ads received up to 3.5 times more views and 3 times more shares.
Native ads result in an 18% higher boost in purchase intent compared to banner ads.
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