Getting leads for your business is hard.

It doesn’t even matter if you have the best product. The success of your company depends on your ability to attract leads that actually need it.

Converting the Unconverted

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But how can you find the right leads?

Truth is, there isn’t a straight answer.

What may work in one industry won’t necessarily work in another, so you have to figure out the best approach for your company mostly on your own.

However, there’s good news as well.

Today, there’s a wide selection of lead generation software solutions that are designed to help businesses attract the very best leads, automating a large part of the process.

In this article, we’ll go through an extensive list of 79 tools that you can use to attract more customers and grow your business.

You’ll find a wide range of solutions that you can use to supercharge your lead generation efforts in different ways. From capturing more leads on your site, to advanced ABM approaches, this list has the best of the best tools for growing your business.

We did our research and came up with a long list of lead generation tools that have been proven to be extremely effective and can start delivering targeted and relevant leads quickly.

As you’ll find below, this article is split into Paid and Free sections so that you can figure out the best approach with your current budget.

Ready to get started? Then read on below.

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3. Sumo


Sumo is a plug-and-play lead capture solution that allows you to quickly build email lists.

Its effectiveness comes down to simplicity - the drag & drop system enables you to create beautiful-looking opt-in forms in just minutes, even if you have no idea how to code.

The app was developed by the team behind the hugely-popular AppSumo Newsletter, which over a million subscribers, so it makes sense that the app they created is so easy to use and works so well for getting people to convert.

Sumo offers a free version that’s good for getting started, but if you want more advanced features like unlimited emails and revenue, no Sumo branding, as well as advanced Analytics, you should opt for the paid version instead.

How to use: Use Sumo to create beautiful opt-in forms that allow you to capture your site’s visitors and turn them into targeted leads.

4. Drift


If you’re looking for the most comprehensive conversational marketing app on the market, Drift may be exactly what you need.

With the help of Drift, you can engage your site’s visitors at the moment they want to be engaged instead of forcing them to wait for days for an answer, which, in today’s online landscape, could mean that by the time you get back to them, those leads might already be signed up with your competitor.

However, when using Drift, you can engage and qualify your leads with the help of chatbot-led conversations on your site, automatically book meetings for your sales time, and acquire the most relevant information about your leads so that you give your team the best chance of closing them.

How to use: Register with Drift, insert your personalized snippet to your pages, just before the end of the </head> section, and start engaging and qualifying leads automatically with every visit to your site using lead-qualifying bots that collect data and contact information.

5. Poptin


Everybody thinks they hate pop-ups.

That is until they see an irresistible offer pop up just as they’re about to leave, which gets them over the hump and entices them to buy.

Or, when they discover just how incredibly effective (and not at all annoying) pop-ups can be when they’re used the right way and at the right time.

That’s where Poptin can be so helpful - it allows to design beautiful-looking pop-ups that blend in perfectly with your site’s design and feel, while also capturing attention and driving people to take action.

You can use exit-intent triggers, time-based triggers, scroll-triggers, or even click-based triggers to set off pop-ups that will help you get more leads, grow your subscriber list, and make more sales.

Poptin allows you to get started for free and offers affordable packages once you get going.

How to use: With Poptin, you can set up pop-ups to appear on your site which can help you capture more leads on your website.

6. TypeForm


If you’re looking for a more advanced survey planning solution that comes with a ton of powerful features, TypeForm is a great option.

It allows creating stunning surveys and questionnaires using an intuitive and easy-to-use system, and the very useful Logic Jumps feature that allows you to customize the survey options based on the answers provided by the person.

You can even collect payments through the surveys themselves, converting leads as soon as they finish answering your questions by providing the most relevant offer right there and then.

How to use: Create a survey to collect data and the email addresses of your potential leads. Paid ads could work very well for driving traffic to the survey.

8. Hunter


Hunter is one of the most widely-used solutions for quickly finding someone’s email, and there are good reasons why - it’s free, it’s very easy to use, and it’s fairly accurate.

You can use the tool to find email addresses based on a website domain, search for a specific email address with a name combined with a domain, or verify emails that you already have against Hunter’s database.

Hunter even offers cold email templates and can help you set up entire campaigns in a matter of minutes.

You can perform 50 free requests per month or choose from a selection of affordable plans if you need more than that.

How to use: Use Hunter to find email addresses of leads that you want to reach, or use the domain search to find the primary emails for any website.

9. Hotjar


In order to improve your conversions, you need to understand what your site’s visitors respond to best.

With Hotjar, you can gain in-depth insights about user behavior - the tool shows you exactly what your users are doing on your site and provides context for why they’re performing those actions with the help of heatmaps, mouse movement recordings, and more.

Hotjar even makes it easy to collect feedback about specific pages so you can figure out what you’re doing wrong and correct it.

How to use: Use HotJar to analyze your visitor behavior and gain insights about how you could improve the experience of your best leads.

10. ManyChat


Whether we like it or not, Facebook is one of the best places to engage leads and convert them into customers.

Luckily, with tools like ManyChat, you don’t have to spend hours on social media, manually chatting with your prospects and answering their questions.

ManyChat automates the entire process by allowing you to quickly and easily build a Messenger ChatBot that can collect information, answer questions, and even qualify leads for you to connect with later.

How to use: Use ManyChat to engage, qualify, and capture leads on social media automatically.

16. VoilaNorbert


Another great tool for finding and verifying email addresses is VoilaNorbert.

This simple solution may not have a ton of features, but it does what it promises, and does it well, which is more than you could say about a lot of solutions out there.

Whether you want to quickly find someone’s email address, verify that an email is correct, or even enrich your leads with powerful data points that can help close sales, you can’t go wrong with VoilaNorbert and its affordable pricing plans.

How to use: Use VoilaNorbert to find and verify the emails of the websites or companies you'd like to pitch your services or products.


If you’re looking for a powerful all-in-one solution for finding and engaging the best leads for your business, you can’t go wrong with - it’s one of the most versatile cold outreach tools on the market, providing you with everything you need to launch successful campaigns from scratch.

Find email addresses of decision makers based on a domain name, verify emails in large quantities, create and send complex drip campaigns, and track the performance of your emails, all in one platform.

As the 250,000 users will confirm, the tool is an excellent option for B2B companies of all sizes, so it might be exactly what you’re looking for as well.

How to use: Use Snovio to connect with leads that you identify with your other lead generation approaches - it allows you to find emails, names, titles, and more, simply by adding the name of the website to the search.

61. Convertful


Convertful is another excellent conversion optimization tool that offers a wide range of powerful features and has a free version that you can get started with.

It offers an abundance of optimization tools like pop-ups, floating bars, scroll boxes, welcome mats, floating buttons, and much more.

Using an intuitive interface, you can customize your pages according to your preferences and use advanced triggers to re-engage your visitors and maximize your chances of them taking action.

The cool thing about Convertful is the number of gamification options that you can experiment with in your conversion optimizations - add spin-to-win, scratch card, and many other conversion boosters to experiment with what your audience reacts to best.

How to use: Use Convertful to gamify your website, engaging and capturing more leads in the process.

62. FindThatLead


Finding the key decision-makers in the companies you want to target can be a headache, especially when you have a long list of leads that you want to engage.

But with FindThatLead, the process can become much simpler and you can spend less time looking up information, and more time engaging prospective customers.

FindThatLead comes with a range of powerful features - you can find targeted leads using their Prospector search, verify email addresses of people you want to reach, search for leads based on the company, and even find C-Level executives in the companies you want to approach.

How to use: Use the search features to find the contact information of leads, verify email addresses, and reach out to C-Level executives in companies that could be a good fit for your product.

63. Skrapp


When you’re looking for someone’s email address, you may need to try multiple apps until you can be sure you’ve got the right one.

Skrapp is yet another free email outreach tool that offers 150 searches per month with its free plan, which is more than enough to get you started.

You can search by name and company if you’re looking for a specific person, or even find the most important people behind any given company if you don’t know the person you should reach out to yet.

How to use: Use Scrapp to find email addresses of companies that you want to target, identifying the decision makers and increasing your chances of success.

64. SurveyAnyplace


Questionnaires are an integral part of getting to know your target audience and gaining valuable insights about their preferences and concerns.

SurveyAnyplace is an excellent tool for making the process of conducting surveys easy, fast, and convenient for both you and your customers.

Whether you want to run a simple customer satisfaction survey or qualify leads before sending them over to your sales team, SurveyAppliance can help. It even makes it very easy to reward your survey participants and customize the experience to fit your brand.

The software offers a free plan for getting you started, as well as a few affordable options once you find that you need more features.

How to use: Create surveys with SurveyAnyplace and start qualifying your leads and gaining insights about what’s important to your prospective customers.

65. QPoint


QPoint is another free tool for conducting surveys that’s easy to use, offering up to 100 monthly responses per form in their free plan.

While it may not be the most powerful survey tool on the market, it offers plenty of functionality to get started for free, and even allows you to choose from a range of themes and custom styles to personalize the experience of your leads.

Whether you want to embed a form on your site or send the questionnaire directly to your leads, you can do that, and more, with the free plan offered by QPoint.

How to use: Use QPoint to create questionnaires and quizzes that provide insights, help qualify leads, and increase your sales in the process.

66. OutreachPlus


Email outreach can be one of the most time-consuming tasks for your marketing and sales teams.

Luckily, with a tool like OutreachPlus, you can automate a lot of the manual tasks that go into personalizing and sending out outreach emails on a larger scale.

You can customize your cold emails and make them look personalized automatically, track replies, opens, and clicks, and even send automated follow-ups based on actions.

How to use: Use OutreachPlus to send outreach emails to prospects, personalizing the messages according to your preferences.

67. HelloBar


Many people have a negative opinion about pop-ups, but the fact remains that they work, and work incredibly well, if used correctly.

And with a free tool like HelloBar, you can start using pop-ups on your site and converting some of those customers that were about to leave.

With the app’s free plan, you can show 5,000 pop-ups per month, using hello bars, page takeovers, sliders, alert bells, or modals to engage the visitors that need a bit of a push to sign up.

How to use: Capture more visitors on your site by installing engaging full-page welcome mats, takeovers, sliders, and alert bells.

68. LeadConnect


LinkedIn remains one of the best places to source high-quality B2B leads.

However, using it to find leads manually can be a time-consuming task, especially when you need to reach out to dozens or even hundreds of people one by one.

With LeadConnect, you can automate a lot of those processes. Simply define your target audience, set up the invive and follow-up messages, and sync your prospects and the entire campaign to Hubspot where you can nurture and manage your leads from there.

How to use: Register with LeadConnect, add their Chrome extension, and start setting up sequences that you send out to your best prospective customers on LinkedIn.

69. LeadLeaper


Another excellent free LinkedIn lead generation tool is LeadLeaper - it allows you to get the email and phone number of anyone on LinkedIn instantly, even if you don’t have the LinkedIn Premium account.

With LeadLeaper, you can extract up to 100 leads every month completely free, saving you tons of time you would spend looking up the person using other email finders.

If you opt for the paid version, you can also use the Lead BOT which can capture hundreds of leads from your LinkedIn search pages at once, and even integrate with G Suite or Office 365 to send out email campaigns and track results.

How to use: Register with LeadLeaper, download the Chrome Extension, and start capturing the contact information of leads on LinkedIn.

70. Phantombuster


Automating various lead generation tasks is a top priority.

Every minute you waste doing manual and repetitive tasks could be used for brainstorming new ideas, engaging leads, or closing sales.

That’s where Phantombuster can be so helpful - it offers a wide range of APIs that can help you automate various tasks and save a ton of time.

Whether you want to scrape data from sites, send automated messages, or perform automated actions on social media, Phantombuster allows you to get more done every single day, which can only mean one thing: more leads and more sales.

How to use: Register with Phantombuster, choose the APIs that you want to use, and start automating various lead generation processes.

71. Vyper


Contests and rewards are a great way to engage your leads and drive conversions, and with Vyper, creating them becomes as easy as possible.

Using the intuitive dashboard and templates to create beautiful landing pages for contests that draw attention and get visitors to participate.

You can also create various rewards programs that incentivize actions that your users can perform such as social media engagement or referrals.

How to use: Register with Vyper, integrate with your platforms, and start creating beautiful forms and contests to capture leads on your website.

72. Calendly


When you’re trying to convert a lead, friction can be your biggest enemy.

Going back and forth through email, trying to set up a time to talk is not only a hassle, but it also lowers the eagerness of your lead and increases the likelihood that he’ll move on or get persuaded by the competition.

But with a tool like Calendly, setting a time for a meeting becomes effortless.

Just paste your personal Calendly link to the prospect and have him book a time for a chat. Calendly even offers handy reminders that ensure that both you and the lead remember to get on the call when the time comes.

How to use: Use Calendly to streamline the appointment booking process with your leads and ensure that you never lose a lead because of friction.

73. Wistia for Marketing

Wistia for Marketing

Video is one of the most powerful lead generation tools you can use - it’s not only more engaging than text, but can also help you get traffic from social media and platforms like YouTube.

And with the help of Wistia, you can even use videos as a direct lead generation tool.

Wistia allows collecting email addresses on the videos themselves, using a more discreet hover-on opt-in form or pausing the video and requiring an opt-in to continue watching.

How to use: Register with Wistia, upload your videos, and start experimenting with different opt-in forms to see which one gets you the most leads.

74. Mention


Tracking social media mentions is not something that many companies do - most don’t know what conversations are happening around their brand, which not only leaves their reputation vulnerable, but wastes lead generation opportunities as well.

With Mention, you don’t have to waste hours going through social media sites - it collects all of the conversations about your brand and displays them in one place, allowing you to join in and interact with your prospects and current customers.

This way, you can not only protect your reputation but can also position your brand positively and attract other readers to check out your products as well.

How to use: Use Mention to track mentions around your brand or the competitors, entering the conversation and attracting leads to visit your site.

75. JotForm


If you want the visitors on your site to opt in or buy from you, having engaging and professional-looking forms is essential.

So while you could try to get by with generic free forms that are available as a plugin or as part of your website design, there is a better option you should consider.

JotForm has a free plan that allows you to create beautiful opt-in forms, and the service even allows you to accept payments directly through the forms, which can make a huge difference in your conversions.

How to use: Use JotForm to create engaging forms that you can use to capture and qualify leads on your website.

76. Beacon


When creating content on your site, it’s important to think of how you could use it for your lead generation efforts as well.

For instance, when you have a well-performing article that’s getting a lot of visitors, you could use a tool like Beacon to create a beautiful-looking content upgrade that can only be accessed by opting into your list.

This way, instead of losing readers forever, you could capture them to your list and qualify and nurture them through email sequences.

Beacon not only allows you to create gorgeous content upgrades and lead magnets but also provides you with pop-up and engaging call-to-action options to maximize conversions.

How to use: Turn your content into a valuable asset by creating professional-looking reports, whitepapers, and content upgrades that can help you capture leads on your site.

77. Salesmate


When trying to get more leads for your business, every little detail can make a significant difference - even something as seemingly simple as an email signature can not only help position you as more professional but also serve as a lead generation tool by displaying key information about you and your company.

And with Salesemate’s Email Signature Generator, you can create informative and appealing email signatures in seconds. Just insert the information about yourself and your company and have the generator do the rest.

How to use: Input the info about yourself and your business, choose a template that you want to use, and copy the generated signature onto your email, making relevant information visible to prospects who might be interested.

78. Bonjoro


Keeping your leads and subscribers engaged is hard work, especially when you have to get their attention using only words on the screen.

But with Bonjoro, you can completely change how you interact with your audience - send and share personalized videos that deliver your messages in a much more powerful and personal way, which can not only increase engagement but lead to much stronger relationships as well.

Bonjoro allows you to track every aspect of your campaigns, including the open-rate, the views, and clicks, so you know exactly what’s working and what isn’t.

How to use: Use Bonjoro to record your video, brand and personalize your message, integrate it with your other tools, and share it with your audience to get the attention of even the hardest to reach leads on your list.

79. BuiltWith


When looking for the best leads, you will often need to find out what technologies they are using to see if your solution can be helpful.

With BuiltWith, you can find out what technology websites are built with, learning if the site is using shopping carts, analytics, what type of hosting are they using, and even what traffic they are getting.

Having this information can help you to not only qualify leads but also come much better prepared when you engage those leads and tell them how you can help.

How to use: Head over to the BuiltWith website, type in the name of the site that you want to check, and get insights about your leads in just a few seconds.

80. MobileMonkey


MobileMonkey is a Facebook messenger platform that lets you build chatbots on Facebook Messenger without writing any code.

Using it, you can schedule and bulk-send interactive and engaging content, offers, and campaigns to Facebook Messenger contacts.

The chatbots created via MobileMonkey can make appointments, answer FAQs, track purchases, and use A.I. to match content to intent via keywords and interactions.

How to use: Use MobileMonkey to instantly chat with your prospective customers in Messenger. With Facebook bot tools, you’ll be able to automatically nurture leads and convert them into customers.

86. Woorise


Woorise is the easiest way to create beautiful giveaways, viral contests, surveys, quizzes, and engaging forms. It helps you to generate leads, grow your social media followings, engage your audience, grow your subscribers list and drive traffic to your website.

Woorise is an ideal tool for businesses and e-commerce brands that want to increase sales and interest in their products.

Woorise integrates with popular marketing platforms like Mailchimp, Aweber, ActiveCampaign, Google Analytics, Bitly, Zapier, PayPal, Stripe and many more.

Key features for Woorise’s social promotion apps include buttons for every social platform such as Facebook, Instagram, Twitter, YouTube, share buttons to encourage social engagement, referral rewards, drag & drop builder, pre-made layouts, email notifications, conditional actions, 1-click pick winners, export data to CSV file, analytics, fraud detection and a lot more.

How to use: Signup with Woorise for Free and start creating beautiful contests and engaging forms to capture leads on your website.

88. Dux-Soup


Did you know that there’s a smarter way to generate new business using LinkedIn?

With Dux-Soup it’s easy to find, attract and engage with your prospects on LinkedIn. Let Dux-Soup automate your LinkedIn lead generation leg-work, so you can focus on growing your business and closing deals.

Dux-Soup automatically views your LinkedIn prospect profiles, endorses their skills, follows their LinkedIn activity and sends personalized messages on your behalf.

You can also set up an automated LinkedIn drip campaign to your prospects that stops automatically when a prospect responds.

  • Let Dux-Soup strike up a conversation with your LinkedIn prospects, at scale
  • Follow up with automated messages to 1st, 2nd and 3rd connections or set up a longer-term drip campaign
  • Spend your time only on the most responsive prospects

The Dux-Soup API is an open API. It allows you to seamlessly integrate LinkedIn outreach with any CRM, sales or marketing automation platform so that you can streamline your outreach efforts.

How to use: Use Dux-Soup to find, attract and engage with your prospects on LinkedIn – automatically!

90. Reply’s Email Finder and Outreach extension

Reply’s Email Finder and Outreach extension

LinkedIn isn’t just the best place to connect with your prospects, partners, or peers. It’s also an invaluable source of data, including business contacts.

Using Reply’s Email Finder and Outreach extension you can instantly find anyone’s email address on LinkedIn for free with no search limits. This feature works for both manual research, i.e. one person at a time, and bulk contact lookup with Sales Navigator.

Also, being directly connected to the Reply’s sales engagement platform, the extension allows you to reach out to the contacts right away via email or direct calls - all within the same tab.

How to use: Filter out the matching profiles using LinkedIn Sales Navigator and run the extension to look up the emails in bulk or go to each prospect’s profile and find emails one by one.


If you went through this extensive list, your head is probably spinning from all the possibilities for generating leads that these tools offer.

You should now have at least a few ideas of how you can attract more leads and make the life of your sales team easier.

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Marcus Svensson

Head of Growth

Marcus Svensson is responsible for the Growth of Albacross with previous experience as a founder and background in Mathematics.