Not so long ago, marketing automation was a rather new technology and wasn’t widely used. However, with time, a considerable number of different marketing automation platforms appeared, the main purpose of which was to enable businesses to market more effectively while saving time.
In a nutshell, marketing automation is the process of using additional software to automate some aspects of the marketing process. It provides your business with the ability to generate better results without the time investment of traditional lead generation, outreach and sales. That’s integrations with the right platforms are highly important in bridging the gap between multiple business functions.
In this guide, you’ll find out how to use Albacross, Zapier, and Reply tools to efficiently generate leads for your business, and reach your targets without the usual stress, workload, and urgency.
Generate Leads with Albacross
Leads are the lifeline of every business. A lead is a person or company that has shown some interest in the services or products that your company provides. It can also be a company or person who fits a target group for what you are providing.
The reality is the following, on average, over 90% of your website visitors leave without taking any actions. So, as you can see, you are missing out and the only way out is to know who those 90% are.
Luckily, there is a way for you to identify who’s visiting your website, and re-engage them further down the road.
You can do that using the website tracking tool, Albacross!
Albacross is the world’s first free B2B Lead Generation Network. This tool is intended to transform unknown B2B website visitors into business leads by collecting contact information and other data of your website visitors. Albacross enables its users to see, who’s been at their site, which pages they’ve been at, where they spent the most time, their chief decision-makers, and the ways they can be contacted. In other words, this tool detects your site’s visitors and consequently powers the corresponding lead generation process to help you convert traffic into actual sales.
How to Use Albacross?
Register an account
To get started with Albacross the very first thing you should do is to register an account. Just click the Get Started button and you’re ready to go. You can also sign up using one of your social media accounts - Facebook, LinkedIn or Google+.
Install a Tracking Code
Once you’ve registered an account, you will need to install a lightweight tracking code to your website. This can be done in 3 ways: 1. Install it manually; 2. Use Google Tag Manager; 3. Use the native CMS plugin for WordPress, Joomla!, or Drupal. Basically, it’s just a simple copy pasting and it’s no harder than that!
Explore the Leads
Use the Track tab to see which companies have visited your website. Furthermore, you can dig further to determine the precise web pages viewed and actions taken by each business lead.
How to Export the Leads To Reply Using Zapier?
There are 2 ways you can export your leads from an Albacross account. You can either export the list in .csv format or you can use Zapier.
Zapier is an online automation tool that connects your favorite apps. You can connect two or more applications to automate repetitive tasks without any coding skills to build the integration. It lets you focus on your most important work by saving your time. Zapier is pretty easy to use and anyone can build their own app workflows with just a few clicks.
To get started, you should have an active account on Zapier. Head to Zapier and press the Create a Zap button.
Then, search for Albacross app to choose it as a trigger for a Zap.
After that, you should select the Exported Lead option from the list.
Connect your Albacross account by providing the API key. You can find it under your account settings, in the CRM & Integration tab.
Once done, you can choose any CRM, app, or just a GSheet in Zapier to export your leads to.
Send Your Prospects to Reply
Reply is a sales automation software that puts your outreach campaign on autopilot, and at the same time makes each cold email and follow-up personalized. This tool frees up your time and enables you to focus your attention on the real-life prospects rather than on unneeded things such as making cold calls or sending messages to your prospect clients manually.
Now, when you know who has visited your website and who are definitely interested in your business per Albacross, you can easily reach out to them with the help of Reply software. Moreover, just a few clicks and this whole process will be fully automated. Here’s how to do that.
If you don’t have an active Reply account yet, you should create one.
Now, go back to your Zapier account and proceed with your Make a Zap process - hit Add a Step button. Once done, choose Reply as an Action App from the drop-down menu.
You’ll be provided with 3 options on this step. Depending on what you are going to do with all those high-quality leads, you can either choose Mark as Replied, Create\Update Person or Create\Update Person and Push to Campaign.
In this case, we’ve chosen Create\Update Person. This option will add the exported leads to the Reply dashboard - People tab.
Now it’s time to connect your Reply account to Zapier. The process is the same as with Albacross, all you need to do is to insert the API key into the appropriate field. You can find your Reply.io API Key in the Settings Tab -> API Key.
Edit your template by filling the field with all the necessary information. The First Name and Email fields are required, the rest can be left empty depending on what data you need for your email campaign.
And finally, turn on your zap to automate this process.
Now, every time you hit the Export Leads on your Albacross dashboard, they will be immediately sent to your Reply account ready for your further actions. See how easy that was!
So, don’t wait any longer, just grab your hot leads and reach out to them right away!