When was the last time you reached out to your website’s unconverted visitors? The people that didn’t give you their contact details on their last visit.
If the answer to that question is “never” then you could be missing out on a big group of potential customers. They know who you are and they’re likely already interested in what you have to sell.
In this guide, I want to teach you exactly how to find and talk to them.
You’ll learn how to identify visitors to your website, find their contact information and quickly reach out to them.
I’ll show you the free tools that enable you to perform monotonous tasks with the click of a button, removing the need to manually search for contact information and letting you send dozens, if not hundreds, of emails at once.
What’s more, the whole process will take less than twenty minutes.
Sound good? Let’s dive in!
Tools you’ll need:
- Albacross - Completely free.
- FindThatLead - Free for 10 searches/day. $29/month for more.
- Woodpecker - Free 14-day trial then $40/month.
Step 1: Identify visitors to your site
First sign up to Albacross Web Tracking. The service is 100% free and will pinpoint exactly which prospects and companies are visiting your site. All you need to do is copy and paste some simple code into your site to start tracking. If you’re using WordPress you also have the option of installing a plugin.
You will need to wait for the data to be collected. Keep checking back to the “Track” area in your dashboard. Depending on your site’s traffic, this can take anywhere from a few hours to a couple of days. Don’t worry, the wait will be worth it!
Once you’ve got some visitor info, hit the “Export data” button in the top left hand corner.
Open up the downloaded file as a spreadsheet. You’re interested in the “Website” column.
Remove the companies that are already your customers. If you want to, you can use the information about page views and visits to prioritize the most active, interested visitors. The list of remaining websites is your new pool of potential leads! Now you just need to find some contact details…
Step 2: Find your leads’ contact info
Sign up to FindThatLead. It’s an easy-to-use service that matches website domains with email addresses. You can use their free version or get a 10% discount to their monthly subscription service.
There are two ways you can search for email addresses. You can use the “Domain Search” function, where domains need to entered individually. Alternatively, you can use the “Bulk Lead Search”.
To go with the second option, simply upload the edited Albacross file and match up the columns in the dropdown menus.
Once you’ve generated the email addresses, export them. There’s no need to edit the downloaded file.
Step 3: Reach out to your prospects
Sign up to Woodpecker.co. Woodpecker is one of my favourite tools. It lets you send out personalised email in bulk and automatically follow up.
As with FindThatLead, you have the option to manually input email addresses (in which case you’ll want to open up the spreadsheet you downloaded in step two and locate the “Email” column) or upload in bulk. To use the bulk function, just upload the file from step two and match up the columns. Woodpecker will guide you through the whole process.
After you’ve uploaded the file you received from FindThatLead, you will get a screen like this:
From there you can start sending emails and converting your visitors to customers! Simply start a new campaign, give it a great name like, “My wonderful website visitors,” and write your email templates, adding personalization options wherever it’s appropriate.
Don’t forget to follow up!
Remember that company employees and executives are busy people! If you don’t hear back from them straight away, don’t worry.
One of the great things about Woodpecker is the ability to automatically schedule follow-up emails. You can add a second email when you’re setting up your campaign. It will send if you don’t get a reply from a prospect in a specific number of days.
Now all that’s left to do is hit send…