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February 6, 2018

Top 5 Metrics for Account-Based Marketing Success

Measuring the results of account-based marketing can be difficult.

A lot of companies coming to ABM for the first time struggle to define clear benchmarks. And even marketers responsible for running long-established campaigns often see the task of defining performance metrics as an uphill struggle.

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January 24, 2018

11 Ways to Build Your Target Account List

Ask ten different account-based marketers their preferred method for finding accounts and you’ll likely get ten different answers. There’s no standard approach to this stage of the ABM process. But it’s easily one of the most vital. And if you can access leads and accounts unavailable to your competitors you’ll give yourself a big advantage.

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January 19, 2018

6 Best Email Outreach Tools for Account-Based Marketers

There are lots of email tools on the market. And they’re not always the easiest pieces of software to wrap your head around either.

If you’re like most account-based marketers, you just want to pick a tool, learn how to use it, and then forget it’s even there. Email outreach should be seamless and analytics should be easy to understand.

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