Who knew that finding leads could be so hard? It doesn’t matter if you have the best products in your industry if you can’t find customers to buy them.

So, how do you find leads today?

Many companies struggle with this question. What works in one industry doesn’t always work in another.

Marketing takes a lot of patience and effort to do well. Still, there is nothing more rewarding than executing a solid marketing strategy and seeing results.

If you are feeling a little lost when it comes to lead generation, stress no more. We’re here to help you get back on track.

But there’s still hope

There are several tools that you can use to help you improve your marketing game. We’ve put together a list of some of the best marketing tools. Not only do we love these tools, but we use many of them too.

1. Albacross

Pricing: Free / Paid plans

Don’t let the young-looking team at Albacross fool you. They identified a void in lead generation and pounced on it.

They offer a solid B2B marketing software platform that revolves around website tracking and analytics and Account Based Marketing.

Their platform is great for helping you sift through the noise and identify quality leads, for developing advertising campaigns that target high-value clients, and for marketing your products and services to the types of companies that really need them.

Best of all, they are constantly rolling out new updates based on the feedback they receive from their thousands of users.

If you are looking to advertise within Western Europe, Albacross is a great choice as they have connections with some of the region’s biggest publishers.

2. Sumo

Pricing: Free / Paid plans starting at $29 per month

Sumo is a great tool to help you build your email lists. A lot of companies think email marketing is a waste of time, but they shouldn’t.

The tool was developed by the team behind the infamous AppSumo Newsletter that has over one million subscribers.

Email marketing is still an effective way to reach your target audience, especially if you collect emails from people who are genuinely interested in what you have to offer.

It gets better too

Sumo has evolved over the years, adding great features like live chat with customers, analytics, discount codes for ecommerce, and much more.

You should definitely check out Sumo if you are struggling with email marketing.

3. Intercom

Pricing: Paid plans starting at $49 per month

Let me start out by saying that Intercom isn’t free. But you’d be making a huge mistake if you walked away from this awesome marketing tool.

Here’s the thing

A lot of companies struggle to engage their customers while they browse their website. What do you do if they ignore your call to actions, newsletter signups, and other lead magnets?

You use Intercom

Intercom allows you to chat with your customers in an instant messaging-style environment. You’ve more than likely used it before without even knowing it.

Have you ever visited a website only to hear a little beeping sound and see a chat box in the bottom corner? That’s Intercom.

These chat boxes help you take lead generation to the next level as it allows you to nurture your leads at a very early stage in the buyer’s journey.

4. BuzzSumo

Pricing: Paid plans starting at $79 per month

We’ve all heard the tired phrase, “Content is King.”

Hear me out on this

It’s still true, whether we like it or not.

But how do you go about finding the right content? The Internet is flooded with it, everyone is screaming and trying to promote their own content, and the entire process can seem like a huge waste of time.

The answer is BuzzSumo

BuzzSumo lets you search specific keywords and shows you what content is trending for it and how many shares, likes, and retweets it has.

This kind of insight is invaluable when you are trying to come up with new content to write about because you can use it to see if a certain topic is popular or not.

The filters are pretty wild too

You can filter your BuzzSumo searches with some amazing filters too. These include:

  • Time frames
  • Types of content
  • Languages
  • Country
  • Word counts
  • Specific domains

With so much power at your fingertips, you should never have to worry again about writing a boring and unpopular piece of content. Unless of course you happen to work for a box company, if that’s the case, my apologies, carry on.

Still, with great content comes great leads. The first step is keeping your customers interested in your products and services through great content. By doing this, you will increase your lead generation.

5. Find That Lead

Pricing: Free (10 daily searhces) / Paid from $29 per month

If the goal is to collect emails, Find That Lead takes it to the next level. Find That Lead lets you search specific domains and tells you every email associated with it.

Here’s why we love Find That Lead

This tool is great if you are trying to target specific companies and need to find a way to get in front of decision makers.

When it comes to marketing, you don’t want to waste your time trying to advertise to people who aren’t interested in what you offer.

For example, if you are selling B2B software, you can use Find That Lead to find individuals to target within high-value companies. You won’t have to worry about working your way through the channels because you’ll be able to cut straight to the head of marketing from the very start.

This is a huge advantage and one of the reasons why we consider this to be a top lead generation tool.

6. Google Forms

Pricing: Free

Let’s take a step back from all the trendy SaaS options we’ve talked about.

Google Forms won’t blow you away, it isn’t as shiny as some of the other lead generation tools we’ve mentioned, but it works.

Never downplay the importance of learning more about your customers and their behavior. Google Forms are simple survey forms and questionnaires that you can use to collect valuable information from your customers.

You can design basic or advanced ones and the data you collect can be used for future promotions, updates, and more.

Don’t feel pressured to always purchase that latest SaaS option. We won’t deny that many of them are great and will help you solve your business problems, but there are still many great free options for lead generation that you can use too.

7. Quora

Pricing: Free

Quora is one of the biggest Q&A websites in the world. You can find an answer to almost anything on it.

Seriously, try!

Having said that, it can also be used as a marketing tool. Now there is a right way and a wrong way to use Quora.

Don’t make this obvious mistake

When businesses learn about Quora, they instantly jump on and try to sell their products and services. This isn’t how it works.

Quora is about painting yourself as an authority. Being an authority makes your business seem more legitimate and helps you persuade customers.

Start by answering questions related to your industry, products and services, and anything relevant to what you do and offer. Users will start to notice you and they will subconsciously think about your brand. This is good for business, trust me.

Quora provides you with a platform to directly communicate with consumers who are facing problems. Whether they are having basic technical difficulties, or want to learn more about something, the platform allows you to answer their questions and build your brand.

Think about it like this

A consumer is having a major problem with your competition’s product. It is clear they are unhappy and they just want to figure the problem out. You step in, troubleshoot the issue for them, and subtly suggest that they check out your far superior product. They may not purchase it right away, but now they know about you and that positive experience may be all they need to switch over to your company in the future. Down the road, they eventually buy your product, love it, and start telling their friends and family about it.

And that my friends is a slow but steady form of lead generation.

Try Albacross


Marcus Svensson

Head of Growth

Marcus Svensson is responsible for the Growth of Albacross with previous experience as a founder and background in Mathematics.