Note: This article is the third in a six-part series about getting started with Albacross. There are links to all of the articles at the bottom of the page.
In the previous post we looked at how you can use Albacross’ tools to identify leads.
In this post, we’re going to explore how you can use the pre-defined filter tool to hone in on your best-fit leads and target them.
Properly refining your pool of leads is the key to successful account-based marketing with Albacross. Let’s dive in.
How to use Open Search
In the previous post we showed you how to use keywords to find potential accounts with the search tool. You’ll find the tool by clicking on the New Campaign tab on your dashboard.
We have access to a huge pool of leads so we can find matches based on your keywords. Generally speaking, industry keywords like “fitness”, “software” or “gardening” work best.
How to Filter Leads in Open Search
Once you’ve generated a list of companies by searching with keywords, it’s time to filter them using predefined filters. You will find these on the left of the page, under Quick Filters.
There are four options:
- Revenue - Revenue is an excellent indicator of the kind of budget a company has.
- Employees - Employees can be a good indicator of the size of the company and the need for employee-focused B2B tools.
- Countries - Use the Countries filter to remove companies and languages that aren’t relevant to your product.
- Industry - The list of industries you can choose from is very long. It’s based on Nace Codes. You will likely have a target market of more than one industry so be sure to include multiple selections for this filter.
Once you’ve selected your filters, you will have a list of companies for adding to your target list for advertising. Simply hit the Add button at the right hand side of each entry.
From here, hit the Target list button at the top right of the page and follow the instructions to launch a campaign (we’ll cover the specifics in the next post).
Upload Your Own List
If you already have information about the companies you want to target, you can upload it to Albacross. We will run all the data through our database and find matches. This means you can then target them with advertising.
To upload your own list you need to click on the New Campaign tab in your dashboard. You will see the screen below.
Hit the Upload list button in the top right corner.
From there, you will be taken to the upload screen. To find the companies you want to target you need to include TWO pieces of information in your .csv file: the country in which each company is located and EITHER the company name OR number OR domain.
Once you’ve chosen and successfully uploaded your file, hit the Continue button.
You will see a page like the one in the screenshot below. We will automatically add all the companies we can identify to your target list. You can go through the list and remove the companies that you don’t want to target by hitting the small ticks on the right hand side (indicated in screenshot).
Once you’re happy with your list, hit the Company target list button in the top right corner and you’ll be taken to a screen like the one below. This is your target list.
All that’s left to do now is hit Next and start building a campaign to target the companies you’ve selected, a process which we’ll cover in the next post.
Now you have identified the highest value leads, it’s time to advertise to them. Our ad platform is ultra-simple and integrates seamlessly with our lead generation and filtering tool. We promise you’ll love it!
Getting Started with Albacross: 6-Part Series
Part 1: What is Account-Based Marketing?
Part 2: Use Albacross to Identify Interested Leads
Part 3: How to Use Filters to Build Your Ideal Audience (You’re here)
Part 4: Launch Your First Albacross Campaign in 5 Steps
Part 5: How to Manage Your Albacross Ad Campaign
Part 6: Evaluate Your Account-Based Marketing: 5 Crucial Metrics