Looking for statistics that will help you fine-tune your marketing strategy in 2014?
You’re at the right place!
In this article, we bring you 20 insightful marketing statistics (courtesy of digital asset management company WebDAM!) that you can use to improve upon your campaigns.
#1: In 2014, marketing teams will spend $135 billion on new digital marketing collateral.
The majority of consumers spend a great deal of time online, and as a result, marketing teams are now splashing out on digital marketing.
#2: 78% of CMOs think that custom content is the future of marketing.
Personalized content, custom content – call it whatever you want. Consumers love it, and companies who want to increase their conversion rates will definitely have to invest in it!
#3: Internet advertising will make up nearly 25% of the entire ad market by 2015.
Print is on its way out, and internet ads are taking centrestage.
#4: Marketers will use dynamic content to deliver highly personalized experiences to the right audience at the right time.
Other than personalizing content based on demographic data, marketers are now doing the same based on which stage of the Buyer’s Journey a customer is currently at. Gone are the days of being salesy and aggressive when the customer is clearly not ready to buy!
#5: Social marketing budgets will double over the next five years.
If most of your customers are on Facebook, then it makes sense to reach out to them on Facebook – simple as that.
#6: Emails with social sharing buttons increase click through rates by 158%.
Marketers have long been experimenting with increasing their email open rates and click through rates, and this nugget of information will help them do just that.
#7: Nearly 50% of companies have content marketing strategies.
While most marketers automatically associate blog articles with content marketing, this form of marketing is actually pretty all-encompassing. Content types run the gamut from infographics to powerpoint slides on Slideshare, and from webinars to eBooks.
#8: 33% of traffic from Google’s organic search results go to the first item listed.
When it comes to SEO, there’s no such thing as “good enough”. If the goal is to drive organic traffic to your site, then you’ll have to get yourself on Google’s Page One – no ifs, ands or buts.
#9: 72% of PPC marketers plan to increase their PPC budget in 2014.
Marketers favor PPC campaigns for many reasons. These allow you to get highly in-depth with your targeting, they give you results almost instantaneously, and they allow you to track your ad spend and ROI easily. If you’re not already investing in PPC campaign, you should definitely jump on the bandwagon!
#10: 73% of reporters think press releases should contain images.
You know what they say: a picture paints a thousand words. To make your press release more compelling, and increase your chances of getting featured in the media, add relevant images and other multimedia to your press release.
#11: 67% of B2B content marketers consider event marketing the most effective strategy.
It’s pretty hard to reach out to B2B leads over the phone or via email. Why not invite them to an event, and connect with them in-person instead?
#12: 50% of all marketers have found a customer via Facebook in 2013.
Consumers are increasingly following brands and interacting with them on Facebook. It’s no longer enough for companies to simply have a Facebook page – they have to actively use and update their Page as well!
#13: B2B companies that blog generate 67% more leads than those who don’t.
Blogging is a great way of demonstrating expertise, building thought leadership, and cultivating trust with potential customers. You can also add a Call To Action (CTA) on your blog articles to generate more leads.
#14: 43% of all marketers found a customer on LinkedIn.
If you’re a B2B marketer, then the social media platform that you should be focusing the bulk of your efforts on is LinkedIn. This is where the directors, founders, and CEOs go to network!
#15: In 2013, 55% of marketers worldwide increased their digital marketing budgets.
In this day and age, digital marketing is a force to be reckoned with. Instead of spending money on print advertising and other old-school channels which make it hard for you to calculate your ROI, why not divert your budget to digital marketing instead?
#16: Customer testimonials have the highest effectiveness rating at 89%.
Never underestimate the power of social proof. The more customer testimonials you have on your site, the more trustworthy your brand is!
#17: Videos on landing pages increase conversions by 86%.
Don’t overwhelm your landing page visitor with a wall of text. Instead, feed the information in an accessible way by incorporating a video.
#18: 65% of your audience are visual learners.
If something can be represented visually instead of using text, then that’s what you should do. We’re talking pictures, charts, graphs, all that good stuff.
#19: Inbound marketing delivers 54% more leads than traditional outbound marketing.
With outbound marketing, you’re interrupting your leads and “pushing” your product or service onto them. With inbound marketing, you create content that’s of value to your leads, and let them leads come to you. Obviously, the latter is a better strategy!
#20: Visual data is processed 60,000 times faster by the brain than text.
To reduce your visitors’ cognitive loads, go easy on the text, and present your information pictorially instead.
How do you think the marketing landscape will change in 2014 and the years to come? Leave a comment to let us know!