FAQ

Last revised: February 12, 2017

Why is Website Tracking free?

By helping you know more about your potential customers for free, we can help boost your sales and ensure more resources are available for marketing. With this knowledge you are a few clicks away from targeted advertising using our Account Based Marketing tool – your best choice to reach out to new markets and prospects. Are you ready to grow your business with Albacross?

What do I need to know before I create a campaign?

You simply choose your target audience, daily budget and campaign period. Create your own custom banners directly in the tool or upload your own content. Our support team is always here to help.

Which companies can I reach with Account Based Marketing?

We currently have identification data for 200+ million companies in Europe. While not all of these are targetable we are constantly improving our reach. World wide targeting coming soon!

How do I track website visitors?

You will need to install some code on your site. This takes less than five minutes and we provide integrations with Google Tag Manager and WordPress. Alternatively you can paste a small snippet of code into your website. You will start to receive your leads within 24 hours.

What is CPM?

It stand for Cost Per Mille. The amount you pay for one thousand views of your advertisement.

What is Account Based Marketing?

With this form of digital marketing you only pay when your advertisement is viewed by your target audience. We identify companies on the web and only buy views when they are relevant to you. This avoids the large cost of traditional marketing methods.

What is the minimum budget for marketing?

The minimum budget is €10-15 per day (depending on location) with a minimum length of 7 days. You will only pay for the number of views that are delivered and your budget will not be exceeded. A daily budget of €10-15 will give you 1000 views/day.

Where are my ads shown?

Your ads will be shown on premium publishers websites worldwide. Such as Forbes, The Guardian, Bild, Le Monde, The New York Times and many more.

What information do I get in the campaign report?

We currently provide the number of views and clicks over time, for each targeted company and for each advertisement – in addition to publisher performance and other common metrics. We are constantly increasing the amount of data we present by testing with beta customers. Let us know what you would like to see next!

Can I have different campaigns running at the same time?

Yes! You can have as many campaigns live as you want.